GENOMIX4U, based in Patras, Greece, started through the online-incubation program of Orange Grove, a platform that offers support to young entrepreneurs, aiming to make genomics accessible to everyone by providing personalized heath and lifestyle services. Specific genomic analysis is being conducted to help people choose the most suitable products for them in the field of winery and cosmetics, as well as treatment individualization, based on their genetic profile. The whole procedure is becoming more time-efficient as a portable molecular biology laboratory is being used in order to exceed any location restrictions.